Take the quiz. Take your vitamins.

Build a personalized daily vitamin pack with honest guidance and better ingredients.

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"If, like most people, your diet doesn’t include every essential nutrient, taking vitamins based on your needs can serve as an effective insurance policy for long-term health."

Dr. Jeffrey Gladd, MD

it's simple

Tell us about yourself
Answer a few easy questions about your goals, lifestyle and values.
See your recommendation
We recommend the right vitamins and supplements. Add or remove as you see fit.
Get personalized daily packs
Receive a box of personalized packs each month. Adjust or cancel any time. Free shipping on orders over $20.

What's different?

No overwhelming aisles of fine print. No commissioned sales clerks. We'll send you a box of personalized daily vitamin packs and Quick Sticks monthly. We focus relentlessly on three things:
Honest guidance.
Better ingredients.
Personalized for you.

Honest Guidance

We promise to be honest with you. That means transparency on scientific research, product histories and sourcing. We may not have all the answers and science is nuanced, but we will always show our work and tailor the guidance to you as an individual.

See our promise

Honest Guidance

We promise to be honest with you. That means transparency on scientific research, product histories and sourcing. We may not have all the answers and science is nuanced, but we will always show our work and tailor the guidance to you as an individual.

See our promise

Better Ingredients

Our research and development team has over 25 years of experience. They’ve literally traveled the globe so we can deliver the most effective, bio-available and natural ingredients available. Everything is manufactured and tested in the United States.

See the difference

Personalized for You

We're all unique (hurrah!). But with the differences in our goals and lifestyles, the idea of a mass-market multivitamin is outdated. The most compelling research on supplements is for specific populations. We'll help find what's right for you.

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Nutrients on the go

Good news: you don't need a vitamin cabinet anymore. Convenient daily vitamin packs and pocket-sized Quick Sticks can live with you however you want - in your kitchen, on your desk, in your suitcase, anywhere.

Stick with it

Build a healthy habit

Download our iPhone App to unlock savings, set reminders, and learn how your vitamins boost your health along the way. We'll help you build your habit and keep it up.

Get the app

Backed by science

Our Scientific Advisory Board is comprised of leading doctors, scientists, and nutrition experts. We work with them closely on our product development, recommendation logic, and to stay on top of the latest research findings.

Joel B. Mason, M.D.

Tufts USDA Human Nutrition Research Center on Aging

Christina Economos, Ph.D.

Tufts University, Friedman School of Nutrition Science and Policy.

Eric B. Rimm, Sc.D.

Harvard T.H. Chan School of Public Health

Maura Henninger, N.D.

Naturopathic Physician

Jeffrey Gladd, M.D.

Integrative Physician

Built with Purpose

The science behind prenatal vitamins is strong: folate, especially, may reduce the risk of certain birth defects. But for many women in the United States, prenatal vitamins are cost-prohibitive, resulting in a health inequity we don’t think is just. Through our partnership with GOOD+ Foundation, a portion of every Care/of purchase goes to mothers in need of prenatal vitamins.

Take care of my goals

Get started

Take care of my goals

Get started